 
The Excellent, The Bad And The Thirsty Consumers Turning To Bottled And Filtered Water For Taste, Quality And Convenience
Water intake is up across the country, according to the Beverage Marketing Association. Customers appear to prefer bottled water to their regional tap water due to taste and quality concerns. The latest Environmental Protection Agency (EPA) ranking programs Chicago at the top of the list when it pertains to cities with exceptional water quality and taste, while cities like San Francisco, Boston and Phoenix ranked at the bottom.
But no matter where you live, more and more consumers are relying on filtered or bottled drinking water. A brand-new research study carried out by Mintel found that nearly 40 percent of customers own a water filtering gadget, and almost 55 percent purchase bottled water to drink at home.
Virtually every water source in the US is contaminated by dangerous levels of bacteria
Growing concern over water quality
Of individuals who own water filters, 64 percent bought them to improve taste and 62 percent did so due to the fact that of health concerns.
” While the majority of water supplies are safe, customers are increasingly familiar with potential contaminants in their drinking water,” stated Tom Bruursema, general manager of NSF International’s Drinking Water Treatment Units Certification Program. “As an outcome, lots of customers are searching for house water filtration devices depending on their private requirements.”
Growing attention to healthy weight reduction is likewise triggering individuals to consume more water.
” Today, more than ever, customers are draining to lose weight,” said Rosemary Kimani, owner of fitness club Curves Logan Square in Chicago. “Almost all health and weight-loss programs suggest people consume at least 8 8-ounce glasses of water a day.”
According to the Beverage Marketing Association, U.S. consumers now consume more bottled water annually than any other drink, besides carbonated sodas. In 2015, Americans drank 7.5 billion gallons of bottled water, which equates into more than 26 gallons per individual.
Another growing trend-more customers are discovering filtered water from their fridge to be a affordable and hassle-free alternative to acquiring bottled water.
Did you know bottled water is 10 times the costs of fuel!
Home Water Filter Sales are up
” We’re seeing rather a boost in water filter sales as related to our side-by-side refrigerator owners. Of those who own water filters nationally, 51 percent have actually a dispenser developed into their fridge, up from 35 percent in 2003,” said Bryan Aown, Whirlpool brand name director of water filtration. “In addition to convenience, the development may be credited to cost savings. Over its six-month life, a fridge water filter processes as much as 200 gallons, which is approximately $0.20 per gallon, when bottled water can cost $6 to $9 a gallon.”
Whirlpool brand mentions most filters lie in the refrigerator’s base grill to offer maximum storage area. Additionally, filters cost approximately $40 and just need to be replaced two times a year, leading to simply an $80 yearly expense. Other typical filters include systems set up in pipes or faucet accessories.
Consumers seem to prefer bottled water to their regional tap water due to taste and quality concerns.” We’re seeing quite a boost in water filter sales as related to our side-by-side fridge owners. Of those who own water filters nationally, 51 percent have a dispenser developed into their refrigerator, up from 35 percent in 2003,” said Bryan Aown, Whirlpool brand director of water purification. Over its six-month life, a refrigerator water filter processes as much as 200 gallons, which is approximately $0.20 per gallon, when bottled water can cost $6 to $9 a gallon.”
